PROFESSIONAL CAREER HISTORY
EVENT HOSPITALITY AND ENTERTAINMENT
CRM & LOYALTY CO-ORDINATOR (2015 - 2017)
DIRECT MARKETING EXECUTIVE (2017 - PRESENT)
Working with the Loyalty Program Manager, this role includes responsibility for briefing, schedules, building, monitoring and reporting on external email campaigns; managing and optimising the design, content, targeting and messaging of email/SMS communications to a database of 2.2 million active members.
KEY ACHIEVEMENTS:
Identified by peers as a knowledgeable and highly valuable source of industry news and trends.
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Acknowledged by the company's CRM Software provider as executing more than three times the number of campaigns than any other global user.
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Invited by senior management to take ownership of audience segmentation and identifying content gaps in our future release schedule.